The video for the Volkswagen commercial for the new 2012 Passat is aptly named “The Force” because it shows a young child running around his home wearing a Darth Vader costume. The Star Wars franchise is one that seems to be able to rise in each generation and never get old, as it is passed down from parent to child. In the commercial a picture is painted of a normal middle class family living in the suburbs of America today. You have the stay at home mom of at least two children (boy and girl from the looks of it), and the white collar father. Volkswagen has made it so the commercial will be appealing to not just the parents, who will be paying for the car, but also to their children, who though one wouldn’t think it but have a very big voice in what kind of vehicle the family chooses to purchase. By using a very well known and loved villain they tie both the generations together in the hopes that more will buy this car.
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